Overview

Through market research, SBC has discovered that there are often gaps that occur when a shortfall arises between customers’ and staff's experience of an organisation and what is actually delivered by the business.Shortfalls in organisational perfromance can also arise when the performance of business delivery channels fail to meet expectations and the employees also underperfrom for various reasons.

Types of Research

  • Customers Satisfaction Survey

  • Image and Brand Perception Surveys

  • Board evaluations and assessments

  • Focus Groups

  • Mystery Shopping

  • Organisational diagnostics

  • Culture surveys and assessments